The Data Bridge: Getting More Out of Hybris

For many eCommerce teams, having quick and easy access to rich product data and content is essential to driving an exceptional customer experience. However, getting there can be the hardest part - especially when you consider that it's not uncommon to find product data scattered across enterprise systems (such as SAP Hybris) and also living in spreadsheets or even unstructured in PDFs.

For those organizations starting out on the path of product data classification and SKU build (attribute enrichment), the topic of data integrations will be an eventual and inevitable consideration. For those that are already underway in their transformation, this step of the journey can be pivotal to your team's digital longevity and commerce goals. Teams who are successful in structuring and cleansing their data will often look to put integrations in place as a natural next step in the evolution of their data. This helps to:

• Further propel the digital strategy
• Get added value and usage out of existing data sets
• Automate the flow of data that would otherwise need to be loaded manually
• Keep your product data current

Through our many years of experience working with eCommerce customers, CDS has developed a business-friendly approach to managing and updating eCommerce data without having to manipulate it in rigid downstream solutions. We do this through an accelerator designed to tackle commonplace integrations within the eCommerce stack such as SAP Hybris.

Wouldn't it be great to:

• Manage your product and item data without having to log in to Hybris?

• Work directly with the data without relying on IT to modify it?

"Sometimes, the simple integrations are the best." - Richard Turner, President and Founder of Convergence Data Services

Why Do This?

💗 In our experience, companies who put integrations in place gain additional benefits from increased data usage and the growth of eCommerce capabilities. With integrations, it also becomes easier to resolve data issues and ensure that the product data is headed to areas across the business where it is needed or can be leveraged more deeply.

📊 Buyer behavior is by no means static! The ability to differentiate and meet the ever-evolving behaviors of buyers will allow you and your team to target specific personas and develop persona segmentation over time. If your team is focused on meeting customer expectations via personalization of content, this integration of product data and eCommerce can be a significant driving force to flexibly and effectively addressing those needs by smoothly and quickly moving the item data downstream to Hybris.

👉 Centralized product and eCommerce data empowers business users to create and manage product data and content without the need to involve IT. Having to regularly rely on IT platform stakeholders to move data from staging systems to downstream production environments adds additional cycle time and complexity to data publication. Putting in the up-front cycles to collaborate with IT and set up an API will save your team significant time and effort long-term.

⏩ Your product data will be better able to scale! This is especially true for organizations that acquire other books of business (and thus, other legacy data sets and systems). The ability to rapidly set up product data and associated content in a staging tool such as Design for Retrieval (DFR) and do mass data editing (including bulk loading of data) and content enrichment across product data and digital assets can help your team to get to market faster. It is designed for the purpose of designing, cleansing, and staging product data in flux and at scale.

This would include:

• SKUs

• Product references

• Digital assets (images, spec sheets, videos CAD drawings, instruction manuals, and other related files)

• Translations, localizations, and regionalizations

How Do We Get There?

🔌 CDS's integration with SAP Hybris enables our customers to coalesce their product data and eCommerce activities with their Hybris solution, enabling the enterprise to better utilize the data across the business. This allows your team to:

• Create a seamless omni-channel experience for internal business stakeholders by streamlining their product data operations,
• Deliver a truly personalized shopping experience to the end customers,
• Provide your product managers an easier way to keep their data current,
• Connect product catalogs, real-time inventory information, and more!

🔎 Looking for a more business-friendly approach to managing and updating product data without having to work through IT? Contact us today!